I’m a graphic, web and product design professional originally from Los Angeles, California now living in Austin, Texas. Experienced in all aspects of visual design, UX design and research for websites and applications, brand building and product development.

'07- now
Co-Founder / Partner

Designed and developed the brand, product, website and all marketing materials. Now focused on SEO, ensuring all systems are running smoothly, enhancing the visitor experiences, performance analysis, and content contributor. Ecomm store setup, customization and app integrations.

'16- '18
Cubic / Intific
Principle UX Designer

Designing mobile applications for major transportation systems around the globe including
the Chicago Transit Authority, LA Metro and the New York MTA system. Work closely with clients, engineers, designers, stakeholders, BA’s, and project managers. Started on the ground floor of the core platform, now working with a team of 25+ around the world.  

'10 -'16
Volusion + Mozu
UX / UI Designer / Researcher

Started on the ground floor of Volusion's modern cloud commerce platform targeting the enterprise and SME markets. Company grew to support over $1B in transactions from some of the world's top internet retailers, including Bluefly and Jelly Belly.  

Designed and tested workflows and UIs for most of the app: Reporting and Data Visualization, Role-based Dashboards, Storefront Editors and Site Builders, Product and Order Management; basically all workflows from simple login screens to complex task management.

'07 -'09
Slingshot Labs + SpeakTECH
UX / UI Design / Strategy & Research

Started out with SpeakTECH as a UX contractor working on large scale intranet solutions for clients such as Paramount Pictures, Quiksilver and the City of Anchorage.  Then assigned to Slingshot Labs to help launch this startup incubator for NewsCorp, WSJ.com and FOX Interactive. Went full time after the first month.

Performed all expected UX/UI design and research abilities.

'00 -'11
Digital Ammo
Owner / Creative Director
Graphic, Product & Web Design Agency

Performed all duties from design, development, project management and sales. Managed a team of designers and developers, both contract and full-time.  Created many first and second generation sites for global brands. Built and maintained many online shopping experiences and custom admin tools for B2C consumer brands with wide retail presence. Clients included: 

Diamondback Bicycles 
Honda / Acura
Toyota / Lexus
Los Angeles Auto Show
Motorcycle Industry Council
ATV Safety Institute 

Sunline Racing
Simpson Race Products
Sirius Radio 

Honda Racing Corp.
FMF Racing
Star Trac Fitness
Voodoo Cycles
Gaerne Racing
Scosche Industries

Skills + Competencies

UX Design & Research
Usability Testing
User Interface Design
Wireframes (Hi-Fi & Lo-Fi)
Creative Art Direction

Interactive & Paper Prototypes
Competitive Research
User Personas
Style Guides
SEO/Analytics/PPC Advertising

BI and Data Visualization 
Site Analysis and Reporting
Project Management
Branding, Identity and Naming
Graphic Design

Industry Expertise

Retail and Supply Chain
Enterprise, SME, and SMB 
SaaS w/App Integrations

Automotive Aftermarket
Motorcycle Aftermarket
Active Lifestyle Brands
Apparel & Clothing
Online Entertainment

Design Tools

Sketch, InVision, Photoshop, Illustrator, Balsamiq, Omnigraffle, Whiteboards, Webflow, InDesign...

Research Tools & Methodologies

Paper Prototyping, Silverback, UserTesting.com, Mouseflow, Principle...


Platt College of Graphic Design, Los Angeles CA
Internship at Capitol Records, Hollywood, CA
That gave me my foundation. Everything beyond that has been self-taught, real world or course experience.